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The Rise of Functional Drinks: Why Chai Stands the Test of Time

Updated: Apr 8

In recent years, the beverage industry has seen a surge in functional drinks - beverages formulated to provide specific health benefits beyond basic hydration. From adaptogen elixirs to gut-friendly kombuchas, the modern consumer is spoilt for choice. But with so many new-age concoctions on the market, it’s easy to overlook the original functional drink - chai. A centuries-old tradition, chai isn’t just another trend; it’s a timeless, cultural, and naturally beneficial beverage that has been nurturing well-being for generations.


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The Pros and Cons of Modern Functional Drinks


✅ Pros:

1. Targeted Health Benefits - Functional drinks are designed with specific wellness goals in mind, such as boosting immunity, aiding digestion, or reducing stress.

2. Convenience - Many are available as ready-to-drink (RTD) options, making them accessible for busy lifestyles.

3. Innovative Ingredients - Ingredients like ashwagandha, probiotics, and collagen are now widely available in beverage form, making it easier to consume them.

4. Great Marketing Appeal - With sleek packaging and scientific claims, functional drinks have strong branding that resonates with health-conscious consumers.


❌ Cons:

1. Over processed and Over priced - Many functional drinks are heavily processed, removing the natural essence of ingredients while selling at premium prices.

2. Added Sugars & Preservatives - Some of these beverages contain artificial sweeteners, stabilisers, or excessive sugars to enhance taste and shelf life.

3. Questionable Effectiveness - The health benefits of many trendy ingredients are often exaggerated, and their bioavailability (how well the body absorbs them) can be low.

4. Short-Lived Trends - Many functional drinks come and go, riding waves of hype rather than offering long-term, proven health benefits.



Why Chai is the Ultimate Functional Drink?


Before 'functional drinks' became a buzzword, chai had been delivering real, natural health benefits for centuries. Here’s why chai stands above the rest:

✔️ Naturally Functional - Unlike artificially fortified beverages, chai derives its benefits from real spices and herbs that have been part of Ayurvedic traditions for thousands of years.

✔️ Proven Health Benefits - The core ingredients in chai - black tea, cardamom, ginger, cinnamon, and cloves - offer a powerhouse of antioxidants, anti-inflammatory properties, and digestive support. ✔️ Balanced Energy - The combination of tea’s natural caffeine and calming spices provides steady, sustained energy without the crash of energy drinks.

✔️ Cultural and Historical Depth - Chai isn’t just a drink; it’s a ritual. Whether in bustling Indian street stalls or cozy New Zealand homes, it fosters connection and warmth.

✔️ Rich, Natural Flavour - Unlike many functional drinks that rely on artificial flavoring, chai’s depth comes from real spices, steeped to perfection.


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The Functional Elements of Chai


Each ingredient in chai brings its own set of functional benefits, making it a true powerhouse of wellness:

  • Black Tea: Packed with antioxidants, particularly polyphenols, which help fight free radicals and support heart health. The moderate caffeine content provides a gentle energy boost without overstimulation.

  • Cardamom: Known for its digestive benefits, cardamom helps reduce bloating and supports gut health. It also has antibacterial properties that promote oral hygiene.

  • Ginger: A natural anti-inflammatory and immunity booster, ginger aids digestion, reduces nausea, and supports circulation.

  • Cinnamon: Helps regulate blood sugar levels and has antibacterial and anti- inflammatory properties.

  • Cloves: High in antioxidants and beneficial for oral health, cloves also support digestion and have antimicrobial properties.

  • Black Pepper: Enhances the absorption of beneficial compounds (like curcumin from turmeric, if included) and supports metabolism.


These spices work synergistically, amplifying each other’s benefits and creating a functional drink that not only nourishes the body but also soothes the mind.


Bringing Tradition into the Modern World


At Sobhna’s, we believe in preserving the authenticity of chai while adapting it for today’s world. Our chai maintains the rich, aromatic essence of traditional Indian. No unnecessary additives, no artificial flavours - just pure, functional chai, the way it was meant to be. So, while the world chases the latest wellness fads, we invite you to embrace the original functional drink. A cup of chai isn’t just about what’s in it - it’s about history, culture, and a moment of warmth in a fast-moving world.


Are you ready to experience chai as it was meant to be? Try Sobhna’s chai today and

taste the difference.


sobhnas authentic indian food curry paste auckland new zealand

Sobhna’s has created the perfect blend of 'Chai Masala' spice for you.





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